Tonic Consultancy
A website and an inbox presence as refreshingly easy as the team behind them.
Tonic are a marketing consultancy with a clear point of view. They're not a big agency buried in process, and they're not a one-person band juggling it all. They're the bit in-between: the trusted extension of their clients' teams. They came to Reach needing a digital presence that said that in seconds, and more importantly a way to stay close to the clients and partners they'd spent nine years building relationships with.
SCOPE OF WORK
Website Design and Build
Email Marketing
Copywriting
Content Creation
Campaign Design
THE DETAILS
Marketing consultancy
Cheshire, UK
Partners since 2021
Tonic spend their days making their clients' marketing work harder. Their own marketing tends to be the thing that waits. That's where we come in. We work as an extension of the Tonic team, looking after the channels that keep them visible while they get on with delivering for their clients.
It started with the website. We designed and built tonicconsultancy.co.uk to lead with who Tonic are, "We're Tonic.", in bold, confident type, with plain-English copy and founder-first imagery that make it feel as refreshing and personal as working with them does. Lisa also came to us wanting something more bold, dynamic and fresh to show where Tonic is today. Confident and established in what they do best.
From there, we took on their client newsletter end to end: planning each edition, writing the copy, designing it in the Tonic brand and building it in Mailchimp. Every edition turns Tonic's latest work into short, readable stories, with a clear next step for every reader.
The result is one consistent brand across web and inbox, and a client who never has to worry about their own marketing slipping down the list.
Our partnership
A marketing consultancy trusting another team with its own marketing is a real vote of confidence. And Reach don't take that lightly.
01: WEBSITE
A site that feels like them
Positioning first. "We're Tonic." opens the homepage, with the in-between promise right beneath it.
Real people. Founder-led photography in place of stock, so the brand feels human from the first scroll.
Plain English. "Simple. Collaborative. Refreshingly easy. Built to perform.
Fully responsive, built on Squarespace, with ease of use in mind so the client can update the site as they wish.
01: EMAIL MARKETING
The newsletter,
nine years in the making
For the October edition, Tonic turned nine. We made the birthday the lead story: their own branded cupcake photography behind a bold "WE'RE 9" card, followed by a thank-you to the clients who got them there.
Three client stories followed: Nexus SCITT's always-on recruitment growth, Mazuma Mobile's bespoke 20th anniversary music, and Coral Island's move into Connected TV and programmatic video
IN THE INBOX
We're 9! Here's what we've been celebrating", with preview text that teased every story.
DESIGNED FOR EMAIL
Email can't play video, so we designed branded "watch the ad" cards that link straight to each client's TV advert.
IN THE INBOX
We're 9! Here's what we've been celebrating", with preview text that teased every story.
How we deliver
Every edition follows the same five steps, so Tonic can hand over their news and know it'll land beautifully.
01) BRIEF & CONTENT GATHETING
Tonic share their news, client wins, campaign assets and key dates. We pull it all into one working brief.
02) EDITORIAL PLAN
We choose the lead story, set the running order and decide what's worth saving for next time.
03) COPYWRITING
Warm, plain-English copy in Tonic's voice. Every story is short and ends with a clear next step.
04) DESIGN
Laid out in Tonic's brand system, with custom visuals for anything email can't show natively.
05) BUILD, TEST & SEND
Mailchimp-ready assets at 2x for sharp screens and under 1MB each, live text and buttons, alt text, and tested subject and preview lines.
Why it works
Tonic know marketing inside out, so the work has to hold up to expert eyes. We treat their brand as carefully as they treat their clients': every edition is planned around what readers actually want to open, written in Tonic's own voice and built properly for every inbox.
Most of all, it's a partnership. Tonic hand over their news; we turn it into something they're proud to send.
In their own words
"[Quote from Tonic about working with Reach: the website,
the newsletter, or how easy the process is.]"
[NAME], [ROLE], TONIC CONSULTANCY
The Journey
Our work with Tonic is ongoing, and that's what makes it exciting. The client survey and Growing with Purpose feature are already lined up for the next edition, and the website keeps evolving as Tonic grow.
Here's to year ten, and to the stories still to tell. Most of all, it's a partnership. Tonic hand over their news; we turn it into something they're proud to send.
Ready to reach your potential?
Whether it's a new website, email your clients actually open, or a full
outsourced marketing team, we'd love to hear what you're planning.